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My Friends Just Don’t Get It

Being in business is hard, especially when you’re doing it on your own.  And it can often feel isolating and lonely, and not having anyone to turn to when you’re in business despair makes it even worse. But it doesn’t have to be like this.

Working from home sounds fun and all “laptop lifestyle” but when you’re someone who thrives off human interaction it can be detrimental to your happiness! This is the exact reason I started the LWYD (Love What You Do) Collective events, to be able to meet other like-minded women doing exactly what I was doing.

Paving my own way, passionate about making an impact and living our dreams. When you get started, you think you’ll have all the support of your friends and family and things will be amazing. But just like anything new, the shiny new feeling goes away quickly and we have to get on with building a business. Soon enough you have out worn your welcome on Facebook and Instagram and the likes and the shares are no longer happening from those closest to you.

And before you know it, you don’t even feel comfortable talking about the ins and outs of your business with your friends and family, because you get that blank stare and you know that they just don’t get it.

This is your life. You eat, sleep and breathe your business and it’s all you want to talk about because it consumes you, but in a good way. You get excited with every new piece of content or inspired by a new opt in idea or engagement on your latest live. And you no longer want to bore your family and friends with your world of business.

So it’s time to get some new friends.

In the last year, I have been blessed to find my five. Five of my best girlfriends that are also in business, who get it and who want to see me succeed. It has made all the difference in my business and my life.  

But it didn’t just happen. I had to go out and find them. I had to have those awkward first conversations and catch ups over coffee to see if we gelled, and slowly but surely, I found five incredible women who have my back and would support me through anything!

You need honest and “business minded” advice and feedback.

When you ask someone who has never run a business before for feedback on something new you’re launching, you will get feedback based on their experience. Even if they have your best interest at heart, they are still only able to give you feedback based on their lives. So if that person is not a part of your target market, or in business themselves, then I would definitely rethink about asking for their opinion.

And when someone freely gives their opinion, it is your choice to choose if you want to take it on board or not. The same goes with haters. Do you really value their opinion? Do they have your best interest at heart? Is it honest and constructive? No? Then don’t read it.

Surround yourself with people who get it. Who value what you value, who have your best interest at heart and want to see you succeed!


This quote goes through my mind on a regular basis, especially when I’m wanting to improve my situation, my earning potential or my network. One of my highest values is connection, so I am constantly working on developing my network and growing my friend’s list. But not in a disingenuous way. I mean real friends, not fake followers, friend request friends.

Friends who I can sit in a café with for hours and just talk business. Friends who will refer me on to others in their network because they truly believe in my work, friends who would recommend me to other incredible people who they know that I can also support. Friends who will hold me to my highest standards and lift me up when I am down, as I would always do for them.

It’s ok that your friends and family don’t get it. They don’t have to. They can still be your friends and you can still love them for who they are and enjoy their company. I love that I have two or three groups of friends where I can talk trash with one, down to earth chilled convo with another and down and dirty business with the next. It’s the best combination.

Now my friends do get it.