EOFY – The power in the numbers

End of financial year talk is not even the tiniest bit sexy and often the one thing most business owners don’t want to talk about and dread the entire year. It doesn’t have to be like that. 

There is so much power in being able to reflect on your results and take the lessons from the past so you can make smarter decisions moving forward. You would have heard someone say how important it is to ‘know your numbers’ and yet it’s one of the things most creative, heart-centered entrepreneurs avoid at all cost. It’s so boring, confusing and unmotivating. Yes, for most it is.

Yet, when you know what to look for and you’re not just looking at a boring P & L (profit and loss statement), then the numbers can show you exactly where you need to spend your time and what action steps to take to catapult your results for the future.

Yes, do your tax return, your BAS and your P & L. Yes, have a look at all your expenses and see where you can reduce these moving forward but when it comes to EOFY reflection there is so much more to consider.

This is the process I go through with my business, at the end of every financial and calendar year and I thought I would share it with you in the hope of lifting the fear and anxiety from getting to know your business better.

  1. Reduce your expenses

Once you’ve created your P & L, have a real good look at your expenses. Where could you save some dollars? Could you plan out your year more effectively so you’re not spending money on last minute decisions? This could look like, planning your marketing budget (more on this later), buying supplies you use regularly in bulk/wholesale, paying up front for subscriptions for the year rather than monthly, getting a better deal on your internet, phone, and any other fixed costs you can see that you require to run your business.

  • Review your services, sales and launches.

Review the services you offer and how well they sold across the year. Were there any seasonal changes, highs or lows? Were there any services on your service list that did not sell at all?

Could you simply your offering and then launch new things at seasonal times that would create excitement and new eyes. What could you learn from your sales patterns? Is it worth looking deeper and see what your commitment to each offering was, did you put marketing dollars behind each launch? If you were to do it again, how would you do it differently.

  • Review the ROI of your marketing dollars

Write down every promotion, sale or offer you spend money on advertising over the year, note down what you spent in marketing dollars and what sales were generated from it.

What can you learn from this? What worked well? What would you do differently next time?

Reflect on the lead up to the launch, were there key things that you did which made the offer or promotion a success? Where did each sale come from and is that an avenue you could focus on more to attract new customers?

  • Review your google analytics, content and social media numbers.

How are people finding your website? How are you directing them to your website? What’s working/what’s not working?

Where are people spending time on your website? What is getting the most traction? Which content created the most engagement? Make a list of key topics that worked best across your blog posts, podcasts, email newsletters, and social media posts. Could you revisit similar topics, repurpose some of the content or use the same topic but write it from a different perspective.

  • Review your clientele

Where have your clients come from? Are you retaining them? Are they returning?

Do you need to get in contact with past clients to reengage them? What part of the customer journey is not being fulfilled? Do you need to make improvements or add something to your service offering? Could you create something so they can continue to work with you?

  • Review your personal commitment

Where did you show up? Where have you been you sending your time and has it been fruitful.

Write down all your daily and weekly activities and see what is generating the best results. Could you be adjusting where you’re spending your time for better results?

  • Where do you want to be at the end of 2019?

Now spend some time to reflect on your personal productivity and effectiveness over the past year.

Where could you be spending your time to catapult your results? What was your commitment level for the past year? Where did you hold yourself back? Set some clear goals on how you would like to show up for yourself and your business for the next half of the year.

Take some time to reflect on all the results you’ve just analyzed. Were there some ah-ha moments, realizations as to why you’re getting the results you’re getting? Can you see clearly now where you need to spend your time and what would be beneficial moving forward?

There is so much power in the numbers! If you are still feeling anxious or confused, it might be time to invest in some further support so you can start working smarter not harder. Each year, your business should be growing and expanding, and that all is reliant on what decisions and steps were taken throughout the year.

Taking the time to do this exercise will set you up for a powerful second half of 2019! End the year off strong and empower yourself to take the data and use it to it’s fullest potential and take your business to the next level!

96 – The 5 beliefs that stop you growing

Our beliefs shape our reality, our actions, our behaviour and our results in life. If we’re not careful we can find ourselves closing the doors to our growth and our fullest potential because we believe some of the fixed mindset thoughts that run through our minds.

Be careful when you hear yourself say or think any version of these and here’s how to shift and change them.

It’s always been done that way

I can do it better on my own

It’s not my fault it’s the (economy, flooded market, it’s the customers, employees, partner, friend, etc)

I don’t know or I don’t know what to do

It is what it is – it’s out of my control

Belief patterns can be strong and difficult to change if we have built up enough evidence to prove them to be true to ourselves.

Each day it’s important that we

  • Ask better questions
  • Question the beliefs that may hold us back
  • Embed new beliefs that serve us
  • Search out the evidence to back up those new beliefs.

So where is your mindset fixed? immovable? or in avoidance?

“The quality of your life is a direct reflection of the quality of the questions you are asking yourself”

tony robbins

95 – Unstoppable Leadership with Kate Maree Obrien. Founder of SHE, Visionary & Voice for Bold Leadership

Kate Maree O’Brien is a Visionary and voice for bold leadership who plays it big and lives from her truth. After coming through tremendous challenges including drug addiction, anorexia, and depressions, Kate became a recognized national leader in her field as a registered nurse. She was nominated for a special regional health award for her work in training doctors and nurses throughout New Zealand.

Despite a thriving career, and her dream job offer on the table, Kate let it all go to follow the internal nudge to lead on a bigger stage.

She’s since created a global company specializing in empowering women’s leadership and has a team of 12 full-time employees. Kate leads trainings and workshops globally including her five-day advanced leadership breakthrough experience with over 100 people going deep for 5 days, called The Hero’s Journey.

Our conversation today covers so much more than this;

  • Willingness to show up and go all in
  • Building the tenacity to push the boundaries of fear
  • The power we have in changing relationships
  • Boundaries and Standards when removing toxic people from your life
  • Trust the nudges
  • Overcoming Adversity
  • You are custom built for doing the things you’re called to do
  • Stepping into new levels of leadership
  • Knowing why keeps you moving forward
  • Self-doubt shows up at every level of expansion
  • Moving into your next room before you’re “ready”
  • Top tips for public speaking
  • Putting people on pedestals
  • Stepping into Unstoppable Leadership

To find out more about Kate click here: https://katemareeobrien.com/

To check out the epic 3 Day Leadership Event SHE on the Gold Coast click here: SHE – Unstoppable is an understatement

What if there was no wrong decision?

What if what you chose worked out exactly as you wanted it to? What if it worked out perfectly? What if there was no wrong decision?

Which one would you choose?

If you’re holding yourself back from making a big decision or stewing over too many options for fear of making the wrong decision, I would challenge you to go back and ask yourself those first three questions.

What if? Which one would you choose?

You see the problem isn’t if you make the wrong decision, it’s in not making the decision.

The biggest strength I see successful people have is the ability to make decisions fast and be able to pivot when things don’t go to plan. Those who hold themselves back for fear of making the wrong decision are still at the starting line when the successful people have decided, committed and figured out which step to take next.

The only way to know if it’s going to work out is to choose.

Each decision we make we receive some form of feedback. Information or results that gives us the knowledge of what worked well and what didn’t work. You’re in control here so when you decide and work out what didn’t work you then you get to make another decision on which way to pivot.

When you don’t decide you give your power and control over to fear and then it takes the driver’s seat. Living your life in fear of making the wrong decision will only have you driving around in circles.

In the instant the decision is made, the fear is reduced and often dissipates. Leaving us with a clear head and clear direction on where to go.

“Whenever you see a successful business, someone once made a courageous decision.” 

― Peter F. Drucker

Being a decision maker is a skill to master, and if it’s something you struggle with then leaning into that fear and learning to make small decisions every day, no matter what the consequence will strengthen your resilience. Then when it comes to making big life-changing decisions you have strengthened the muscle enough to feel strong enough to decide. And decide fast.

Another thing to consider when making decisions is being mindful of the high expectations we place on ourselves. When we have set the stakes so high that there is no way to succeed then no wonder making the decision is hard. Allow yourself the space to learn and grow through your decisions, and remove the word perfect from your vocabulary. Perfect is nonexistent. When the outcome is achievable and our expectations are reasonable we can allow ourselves to feel good about taking the action and knowing that we can be flexible with the outcome.

If the fear of making the wrong decision is so debilitating then there may be underlying beliefs from your past that are causing this self-sabotaging behaviour. When we believe we are not being good enough or if we have been humiliated for being wrong in the past then becoming aware of these fear-based thoughts will help us move through the fear. Figuring out where they are holding us back is important, but they cannot be the reason why we don’t start. Otherwise, the doubts and the limiting beliefs win. Again.

Last month at the Love What You Do Event, Someone was talking about how she was struggling with having too many ideas and she didn’t know which one to choose or start with. I asked her the same question from above;
“If each one worked out exactly the way you wanted them to work out, which one would choose?”

She paused and smiled. A flash of realization crossed her face.

It didn’t matter. She just had to start.

Just start. Decide. Right now. No more waiting.

94 – Fear of Success

What is Fear of Success, how do we identify it and how do we overcome it?

You may think the fear of failure is what causes us to procrastinate and not take action on our goals, often it’s the fear of success that is harder to recognize and what is actually keeping us stuck.

We often self-sabotage without even knowing we are doing it

Here are some signs to look out for:

  • Not wanting to set goals
  • Being late to appointments/meetings of importance
  • Saying or doing something inappropriate during important situations
  • Conveniently “forgetting deadlines”
  • Laziness and lack of motivation to complete projects
  • Constantly second-guessing yourself
  • Addiction to procrastination
  • Perfectionism
  • Self-sabotage in ways that prevent a positive outcome
  • Not preparing for something important
  • Avoidance of responsibility
  • Turning down good opportunities without a good reason
  • Limiting yourself to jobs, projects, and relationships you’ve long outgrown
  • Sabotaging yourself when you’re on the brink of success (e.g. making excuses, getting “sick”, excessive alcohol or drug use, closing down, negative self-talk, creating dramas, etc.)

Today I’m talking about the top 5 fear-based thinking patterns that are attributed to the fear of success.

  1. Fear of People Judging you
  2. Fear of people leaving you
  3. Fear of being successful and then it all comes falling down
  4. Fear of who you may become
  5. Fear of more responsibility or more challenge

What are you afraid of and how can we overcome the fear of success?

93 -Self Doubt: killer of our dreams

Self Doubt stops action, momentum, stops decisions and creates a disconnect. A separation of self from others, our ability and our power.

Are you feeling blocked creatively, scared to launch something new, questioning what you know or how you can do something you’ve never done before?

Do you keep hearing that inner voice saying, “I don’t know, I don’t know what I’m doing, I’m never going to figure this out, I wish I was more confident” This is the little self-doubt monster taking over.


  • What is self-doubt and how do we overcome it?
  • How does Self Doubt hold you back?
  • What if you let go of Self Doubt?
  • Learn to celebrate yourself and your abilities

Self Doubt blocks our intuition, our abundance, lowers our vibration and has no purpose other than to keep us safe. Without it we actually develop self-belief. Don’t beat yourself up. You are not a failure just because you something didn’t work out.

Rebuild self-trust
Our word to ourselves is everything. Our commitments are our word to ourselves and when we go against that, we lose trust with ourselves.

What would support you in rebuilding your trust?

“When you doubt your power, you give power to your doubt.” ~Honore de Balzac

92 – Creating a shift with Katherine Maslen – Naturopath, Nutritionist, Author, Mother and Founder of Shift & Brisbane Natural Health.

Katherine is a qualified naturopath and nutritionist. She is on a mission to change the face of health and to help others live a life that they love. As the author of the best selling book Get Well Stay Well, Katherine is a sought after media commentator, speaker, entrepreneur and podcast host. She is a pioneer in her industry and has developed a world first membership model of natural health care which is changing the face of health in Australia.

Katherine has been featured on the Today show on Channel 9, ABC radio and in Wellbeing, Good Health and Marie Claire magazines.

In 2019 Katherine released The Shift, a world first audio-documentary podcast designed specifically to help you make your shift. Through an insightful and immersive listening experience, The Shift will help you cut through the murk of misinformation, giving you the absolute facts from the most reputable global health experts. In the first season of The Shift, Katherine interviewed 24 of the world’s leading gut health experts. You can listen to the first season here.


Our conversation covers:

  • Holistic health is looking at the whole picture not just the symptoms
  • Wellness is a journey not a destination
  • The Work life balance myth
  • Microbiome and their effect on our health
  • Cultivating joy and being kinder to ourselves
  • Self-care must be mindful and conscious
  • Expanding a business and it’s new challenges
  • We all have a negative bias
  • Getting to know why you do what you do
  • What’s your existence inventory?
  • Membership Business model changing lives
  • Expansion and growth bring new challenges

91- How to sell out your event or workshop

“Commitment is the little choices every day that lead to the final results we’re striving for!”

Today on the Podcast, I share the lessons I have learned from creating successful events for the past 12 months with the LWYD (Love What You D0) Collective Events!

Here are the top lessons I would love to share with you:

  • Commit to achievable goals. Give yourself time.
  • Start before you’re ready: You’re never going to feel ready
  • Commit no matter what! : Even if you only sell 2 tickets – still show up for those that are investing in you and use it to practice your skill.
    Show Up every month!
  • Dealing with the Impostor Syndrome: We all feel the impostor syndrome, especially when we push outside of our comfort zones.
  • Be Clear on who the event is for and know who you want to attract
  • Make the title and the event copy as clear as possible to entice viewers within 3-5 seconds. They need to know what they’re going to walk away with and how they will feel.
  • Protect your Energy. Preparing for the event and making space and time to prepare yourself energetically is the most important part.
  • My Top marketing tips to support the event selling out
  • My Event Rituals: How I prepare & how I reflect
  • How I debrief – My debrief questions are: What worked well? What would I do differently next time? What would I like to celebrate myself for?
  • Protect what you create!

Signs from the Universe (to raise my prices)

Sometimes, it’s little signs that show you you’re on the right path and other times,  it takes a train wreck to show you that you’re not. Clearly, the Universe knows where it’s at.

It’s so funny how the universe likes to send us little nudges to step up and step into our power, our worth, and to start owning our magic in the world.

Sometimes it’s little lessons and other times it’s life-altering smacks across the head – it’s up to us to listen and decipher what to do (and if we don’t listen, well just expect the lessons to keep on coming!).

Well I’m sure the universe was trying to tell me something and the message was very clear: raise your prices and start valuing your services more!

Early in my journey, I was building my coaching business and was bringing in new clients regularly.

I was loving supporting some amazing women to reach their business goals, until these little things started to happen.

  • Clients cancelled sessions at the last minute or showed up late
  • Clients were paying late or I was having to chase payment every session
  • Sessions ran overtime as I was so focused on creating a shift within the session
  • Clients neglected the work that their progress relied on from session to session

I soon started to notice a pattern starting to emerge and I couldn’t work out why this kept happening.

I spent some time reflecting on what was working and what wasn’t working.  I realised that these little signs were pointing in the direction of having to raise my prices.

I had a call with another business coach and she also said the same thing – you have to raise your prices and show that you are worth what you’re charging.

When things are too cheap people often don’t value them as much; they subconsciously don’t feel like they’d lose much if they didn’t spend too much to begin with.

I call it the grocery bill concept. This is based on the idea that how much someone spends on their grocery bill each week is the amount of money that they quite easily throw away.

If you are charging less than they would spend on their groceries, then they are less likely to value your offering. I don’t mean that what you are offering isn’t of value, I just mean that because it’s cheap, the commitment and dedication to go all in and value your time and energy is less likely to be high.

The other thing I had to realise was that I was not valuing my own time!

If I was to charge such little prices how sustainable would it be?

 I would have to take on 10-20 clients a week and energetically that just wasn’t sustainable.

 I decided to up my prices for a couple of reasons.

  • I wanted people to commit to themselves and go all in. When there is more money on the line then this often seems to drive a stronger commitment!
  • I wanted to be able to give my all to my clients and being energetically drained from being too busy was not the way I wanted to show up for my clients. To do this, I decided to take on two client sessions a day which means I needed to start charging more.
  • Importantly, I knew what I was offering was so much more valuable than I was giving myself credit for (hello self- doubt!).  In my 9-week Business Empowerment Program. If clients were going to pay for the business education, business development and the mindset work separately from separate coaches they would be paying way over $10,000 and my new prices weren’t even a third of that.
  • I wanted to be able to give the time needed for my clients to have the breakthroughs and limiting that to 60 minute sessions was just not going to cut it

So what happened?

Within the week of raising my prices I was having a call with a potential new client and she was quite literally my perfect client- she was ready to go all in and was extremely passionate about making a difference in the world but wasn’t sure how she was going to do it . She was self-sabotaging herself and her business, she needed clarity around her vision, and also needed support with launching and selling out her new online group program, which she had created but had not been confident enough to put out there.

We discussed what she wanted to get out of coaching with me and we created a plan for what she and her business needed. And when it came time to share with her my new pricing, I was nervous but knew what I had to do. I shared with her the new pricing. Her reply?

“Oh, that’s reasonable When can we get started?”

From there on out I had no qualms asking for what I was worth and the majority of clients even preferred to pay up front. I never had to chase money again. It was such a blessing.

I love creating the time and space for my clients to receive all the support they need to be able to create the results they desire. Taking my power back and asking for what I was worth (and believing it) made all the difference in my business and allowed me to offer this to my clients.

My clients dive into their work now and show up every session ready to take their life and business to the next level. Their commitment is all in and their results from there on out reflect that.

So thank you Universe, signs delivered and received. Thank you for your guidance.

(PS. She did sell out her online program and has a waitlist for the next one)

Want to know more about my Business Empowerment Program, check it out here or book a Discovery Call with me here.

90 – Real, Raw & Relatable with Curvy Sam. Style & Bodylove Influencer, Editor of Skorch Mag, Founder of Curvy AU.

Founder of CurvyAU  – Exclusive Community for Aussie Curvy Women

Sam uses her Influencer status across all her platforms to promote inner confidence, health, and happiness to over 30,000 Australian women each week, by sharing images of her modeling assignments, events attendance, travel and daily outfit posts.

Sam’s passion is to inspire women out there to know that their worth is not determined by their body shape. Sam has been able to grow her following through the power of stories, being confident to speak up and out about what she is passionate about. She believes she has such a large following because other women can identify with her, girl next door, genuine, warm and infectious personality who is successful, empowered, adventurous and lives life laughing.

Our conversation dives into:

  • Body Positivity
  • Comparison is the thief of joy
  • Cultivate your social platforms to inspire, uplift & bring your job
  • Practice makes perfect
  • Overthinking kills your engagement
  • Being real and sharing your real life stories
  • You never know who’s watching you and being impacted
  • The negative affects of the Influencer industry
  • Learning to say No
  • Creating an engaged following
  • The power of captions
  • How to deal with trolls and negative feedback
  • Top tips to turn your Influence into a Business
  • Investing in yourself for business growth
  • People want to see behind the scenes

Zarc Clothing