172 – Death of the old you

Are you on the precipice of transforming? Are you feeling a little out of control? Like you don’t know who you are anymore? This is transformation – you are changing. Your identity is changing, and that is scary and uncertain. You have a choice – to go back to the old familiar ways of your old identity or you can transform into the butterfly that you know you can be – and fly.

“If we did the things we are capable of doing, we would literally astound ourselves.”

Thomas Edison

168 – 2nd Wave & Focus on what you want

Worried about the 2nd wave? Getting caught up in the fear and uncertainty of the future impact of how the Coronavirus situation is going to play out is causing alot of people to go into overwhelm and it can be easy to let our brain spiral out of control. 

I want to support you with some mindful ways to take care of your self and your wellbeing throughout uncertain times.

166 – Hack your own PR with Odette Barry. Founder of Odette and Co, Publist and PR Mentor.

Want to be featured in magazines, online publications, get speaking opportunities and be interviewed on podcasts?

Are you ready to scale and you know that you’re going to have to get in front of more eyes?

This week on the Podcast I had the pleasure of interviewing Odette Barry from Odette & Co, a PR Mentor and Publicist. 

After such great feedback from May’s LWYD Collective event I asked Odette to join me on the podcast to share all about her business journey. She shares openly about how she closed her agency down after monumentally burning out, changing her whole focus of business and creating a unique way to hack your own PR and created a kick-ass program out of it! 

We cover:

💜What you need to have in place before you start pitching yourself to outlet

💜What you need to have in place before you get started with PR

💜 How to utilise PR effectively

💜 How to create an effective pitch

💜The journey it’s taken to create Odette & Co

Odette Barry is a storyteller who loves nothing more than helping businesses share their stories through traditional media. She is a publicist, PR mentor and founder of Odette & Co – a micro PR agency based out of Byron Bay.

Odette is a headline-winning PR mentor, who designed and teaches the popular Hack Your Own PR program, an intimate program designed for small business owners because she knows that every business has a story to tell.

Her career spans marketing and communications for Westpac, the Australian Physiotherapy Association, TAFE NSW and Women’s Fitness magazine – so she’s worked all sides of the communications domain. Since establishing the consultancy arm of Odette & Co, she has worked with small and enterprise businesses across Australia and New Zealand spanning the technology, design, education, beauty, wellness, health and fashion sectors (to name just a few). This diverse portfolio of experience means she has a broad range of experience to support just about any communications challenges.

To find out more about Odette Barry – go here: https://www.odetteandco.com.au/

To check out Hack Your Own PR – go here: https://www.odetteandco.com.au/hackyourownpr

164 – Taking Risks and Following your Gut

Today on the podcast I talk all about taking risks in business, investing in yourself, and following your intuition. I cover:

  • What risks are you taking in your business? Everything in business is a risk and when you’re focused on the wrong thing, it can hold back your growth.
  • What you need to focus on to take bigger risks in your business
  • The three questions you need to ask yourself to overcome the “waiting to feel ready” hesitation.
  • Building trust with your intuition and developing the connection
  • Trusting your intuition and
  • Investing in yourself and your expansion