Sophia Parra is a social media strategist with a proven record for increasing a brand’s following, engagement, and reach. Her clients have tripled attendance at their free events, gone from 800 followers to 50k followers, increased opportunities for podcasts, magazines and even TV features, and at the top of 2020, one of her clients had a 6 figure launch from her Direct Messages…
She’s also the creator of the online subscription, WHAT THE HECK TO POST, where she helps members stop falling victim to the algorithm and was most recently seen talkin’ DM strategy on Forbes.
Our fire conversation covers:
Biggest mistakes people make when selling on socials
Why content is NOT king!
Consistency is not a strategy
How to sell on socials without being icky
The intention you need to set in order to be authentic online
Do you feel like you’re creating content and it’s just not making the impact you’d like it to be making? You may not realise the impact you’re having on those around you when you continue to show up and it’s worth acknowledging.
Launching is one of the most challenging to stay focused with. We have positive intentions to start, but then the strength of your mindset will determine how it ends.
On today’s podcast I share with you my evolution of launching programs over the last 5 years in business and I share the realities of it and how it’s not always great to set a goal to hit 100k every launch.
You’re going to experience wanting to give up, ghost your launch and hide. You’re going to experience the impostor syndrome and your energy is going to fade.
Here’s how you can set yourself up to have a successful launch.
A lot is going on in the world right now and when things seem uncertain we must use our mindset tools to stay on track and keep ourselves balanced and resourced.
Whether it’s a personal crisis or you’re reacting to a crisis in your community or the world, it’s important to be mindful of how you’re resourcing yourself, what your detailers are and what you’re choosing to focus on. Here’s how I suggest you manage your emotions so you can get back on track with what’s important, no matter what that is for you.
Do you experience loneliness in business? Are you isolating yourself in business?There are three important questions you need to ask yourself in order to know how to prevent loneliness and develop strong connection opportunities in your life. I also share with you what to do when you have a change in friendship groups as you grow. This doesn’t have to be a bad thing, instead have acceptance and understanding and then take your control back in your business to ensure you surround yourself.
Choose to create the lifestyle you want to live, because that’s why you got into business in the first place.