How motivated do you feel in your business?  In the beginning, we use PAIN to motivate us and drive us to take action, then we get to a point where we’ve reached a certain level of achievement or income and we get comfortable and the motivation drops because the pain has gone away. This is the …

166 – Hack your own PR with Odette Barry. Founder of Odette and Co, Publist and PR Mentor.

Odette is a headline-winning PR mentor, who designed and teaches the popular Hack Your Own PR program, an intimate program designed for small business owners because she knows that every business has a story to tell.

Her career spans marketing and communications for Westpac, the Australian Physiotherapy Association, TAFE NSW and Women’s Fitness magazine – so she’s worked all sides of the communications domain. Since establishing the consultancy arm of Odette & Co, she has worked with small and enterprise businesses across Australia and New Zealand spanning the technology, design, education, beauty, wellness, health and fashion sectors (to name just a few). This diverse portfolio of experience means she has a broad range of experience to support just about any communications challenges.